Program Background & Objectives
- Customer experience management is now seen as vital to every brand’s success.
- Currently, the consequences of suboptimal service are now amplified by the speed and reach of social media. One poorly handled service, one mistake captured on a smartphone, can escalate quickly into a brand-damaging crisis.
- The program is designed to take participants through a practical and actionable approach, which will help them learn how to implement a customer experience framework that will make the adoption of customer experiences “Intentional and sustainable” and improve the overall customer experience.
- Participants will develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed around the world.