Program Background & Objectives
- Relationship management is about creating and maintaining robust relationships with all the stakeholders in a business. Many organisations often times take existing customers for granted. The focus and resources are usually on attracting new customers.
- Building relationships and effective account management form the basis for successful sales strategy in an organisation. This course focuses on ways to build successful stakeholder engagements, close sales, retain business and increase referrals through the effective servicing and management of one-on-one relationships with clients.