Introduction
Marketing has progressed from a simple focus on giving the customers what they want to a pan-company orientation in which the specific capabilities of the business are focused around creating and delivering customer value. Marketing staff should be able to Identify new profitable markets or products opportunities with the aim of delivering exceptional value to suit different customer’s needs. This course would help participants:
- Understand what their marketing responsibilities are
- Understand the concept of marketing and selling
- Learn how to develop products
- Understand the concept of value proposition
- Learn how to outsell competition