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Customer Acquisition and Retention Strategies

Given growing competition and today’s tough business environment , an organization's ability to strategically market its products and services, achieve strong positioning in the marketplace, acquire new customers, retain existing ones,…

Introduction

Given growing competition and today’s tough business environment , an organization's ability to strategically market its products and services, achieve strong positioning in the marketplace, acquire new customers, retain existing ones, reactivate dormant relationships as well as create enjoyable customer experience for its customers and prospects is very critical to business growth This programme is specially designed to equip participants with the right skills and knowledge to master the art of new customer acquisition, selling and marketing of the company’s products and services as well as develop strong capability for retaining existing customers.

What we cover

  1. Understand the fundamentals of relationship marketing
  2. Macro-economic analysis and framework
  3. Understand competition analysis and sales cycle
  4. Understanding customer satisfaction
  5. Understanding customer acquisition dynamics
  6. Understanding and Meeting Needs/Expectations
  7. Benefits of developing strong client relationships (B2B VS B2C)
  8. The Knowledge-Driven Sales & Relationship Manager
  9. Understanding Your Company’s Products and Services
  10. Customer Profiling – Key to Acquisition and Retention Customer Needs
  11. Analysis Market Segmentation and Target Marketing
  12. Developing Strong Selling and Marketing Skills
  13. Customer Retention Strategies

What participants will gain

  • Explore ways on how to be build new profitable relationships by engaging customers
  • Understand the macro economic framework and industry that business operates
  • Understand competition analysis and customer retention.
  • Understand some of the key analytical frameworks and tools that can be used to develop marketing strategy- Product life cycles and S.W.O.T Analysis
  • Understand the theory of buyer behavior and practices adopted in consumer and business markets
  • Develop market segmentation approaches which enable them to micro-market more
  • Explore various digital marketing tools that can use to reach your customer segment
  • Identify through competitive analysis, gain an understanding of customers and competitors, in a way that can help them maximize the value of their offer and achieve sales and business growth.
  • Learn how to develop a clear Customer Value Proposition (CVP), which will enable them to communicate their business offering to their target audience in a compelling way.
  • Develop strong selling skills to win customers for the business